The JiJi Bai Self-Help Group (SHG) experienced a wave of success in December, with their delicious cookies gaining significant exposure at two high-profile events in Rajasthan.
First, the cookies were showcased at the prestigious Rising Rajasthan Investment Summit, held from December 9 – 12, 2024. This high-level event, attended by Prime Minister Narendra Modi and several key government officials, provided a unique platform for the women of the JiJi Bai SHG to share their entrepreneurial journey with a national and international audience.
Following this success, the JiJi Bai cookies were featured at the Vedanta Pink City Half Marathon, held from December 13 – 14, 2024. The cookies were a hit with the enthusiastic marathon participants and spectators, selling out completely. This resounding success further solidified the JiJi Bai SHG’s reputation and demonstrated the growing demand for their delectable treats.
These two events served as powerful platforms for the JiJi Bai SHG to showcase their entrepreneurial spirit and the high quality of their products. The success achieved at both the investment summit and the marathon is a testament to the hard work and dedication of the women involved in the SHG.
Contributed by Rahul Prashant Singh, Nishant Gaur & Bhat Mohammad Salman
