Born from a women-led self-help group, JIJI Bai Cookies is a local enterprise bringing Rajasthan’s rich flavours to the forefront while fostering financial independence. This quarter, the initiative made waves, participating in three major events, Literature Fest, India Energy Week, and a formal inauguration with senior leadership at MPT and OB. With sales surpassing 150+ kg and earnings reaching ₹1.5 lakh in just three months, JIJI Bai Cookies has not only gained market traction but also earned global recognition and appreciation from senior leaders and government officials.
Beyond financial success, this initiative is a testament to the power of local women, bringing the authentic flavours of Rajasthan to a larger audience. As JIJI Bai continues to grow, it stands as a symbol of economic independence, cultural pride, and community empowerment.
Contributed by CSR Team
