Cairn CSR’s JiJi Bai Cookies and Jeera initiative made a splash at the prestigious Zinc City Half Marathon Bib Expo in Udaipur. The two-day event, held on September 27-28, 2024, saw a massive turnout of marathon participants and enthusiasts across India.
The Cairn CSR stall, showcasing the unique Bajra Cookies from Barmer, was a hit among visitors. The wholesome, flavorful treats caught the attention of over 1000 people, who were delighted to sample and purchase these healthy snacks. In just two days, 51 out of 100 boxes were sold, generating a revenue of ₹6501.
The positive response was overwhelming. Many customers purchased the cookies and placed additional orders, demonstrating the popularity of the JiJi Bai products. The stall was also visited and appreciated by senior leaders from Zinc, including Arun Mishra, CEO, and Anupam Nidhi, Head of CSR.
This successful participation in the Zinc City Half Marathon was a testament to Cairn CSR’s commitment to promoting healthy, locally produced products. It provided a valuable platform to showcase the initiative and connect with a broader audience.
Contributed by CSR Team
